Abstracto

Analysis of the development environment of Chinese basketball association

Jian Zeng

Chinese Basketball Association is the highest level basketball association in China. Through several seasons' practice and exploration, while encouraging achievements are made, we also face a lot of problems to be solved in the development. In the tide of globalization, in the current macro-historical background of social transformation of China and the gradual transformation of the sport administration system, with the fierce competition of international sport organizations including NBA, we have carefully analyzed the development environment of the Chinese Basketball Association, which is necessary for preparing the responding strategies and development plans.