Abstracto

Analyze the application of the financial management in insurance enterprise marketing of the

Peiyan Liu

With the constant progress of social productivity, intensifying market competition and the trend of economic globalization, many new marketing ideas are proposed, which has a larger impact on the integrated marketing, network marketing, green marketing, relationship marketing, and marketing. In the whole process of enterprise business management, insurance enterprise actually is guarantee funds raised, using and distribution of a process, mainly in capital operation, the characteristics of the insurance business management decided to enterprise must strengthen the financial management system, the essence of enterprise’s management is to pay close attention to the financial management, the essence of management is to protection funds and manage its for related liabilities, insurance enterprise management activity is not only related to their own interests, but also to the policyholder's own interests, insurance enterprises want to get his own place in the market competition, must strengthen the scientific management, and carry on the strong of enterprise financial management, financial management as the important link of improving and strengthening the enterprise management, make comprehensive reflection to the management course and financial achievements of enterprises in value form, have a large number of fund exchanges daily as insurance enterprises with certain business risk, must strengthen the financial management of enterprises. The article has mainly described contents such as enterprise's marketing, application in enterprise's marketing of the insurance of marketing, financial management of insurance enterprises and so on.