Abstracto

Study on upgrade of producer services cluster

Yu Jin-rong, Hu Dali

This study based on the value of social network theory, core competence and value theory,try to build the evolution path and the brand value flow theoretical model of the producer services cluster. The study found that the value promotion process of producer services cluster value is the process to upgrade the core ability of the producer services business. Knowledge acquisition, learning, knowledge application, innovation are the keys to enhance research and development capabilities enterprises in the cluster; entrepreneurial qualities, industry environment, the enterprise's core competitive advantage, and so are important factors affecting the cluster development; The organization network synergies capability can be reasonably allocated cluster network rental, to promote and enhance brand value clustering, plays a vital role in responding quickly to market.